VersusCountry.com Media Kit:

Site description:

Trying to reach the outdoor enthusiasts who are young, affluent, and connected? No other website reaches a more passionately engaged hunting and fishing enthusiast audience than www.versuscountry.com.
Versuscountry.com, the online companion of Versus Country TV that is available in 74 million homes, offers the hunting and fishing community an unparalleled interactive experience to watch, share, and comment on compelling outdoor content. Versuscountry.com offers hundreds of hours of searchable on-demand video, user-generated comments and photos, and weekly updated original and exclusive content; such as the Weekly Bass Spawn Map and Report and the Weekly Rut Map and Report, as well as hundreds of helpful tips and tactics and gear reviews to increase knowledge and improve skills. VersusCountry.com offers marketers a rare opportunity to reach the most passionate hunters and fisherman.
Versuscountry.com offers sponsors and advertisers unique and customized opportunities to integrate your brand messages with this hard to reach audience. The most effective way to reach this marketplace is to align your brand and products with Versuscountry.com. Contact one of our representatives to carve out an opportunity for you to get your brand in front of this influential audience.

Contact us:

Thanks for your interest in advertising on VERSUSCOUNTRY. Listed below are the phone numbers of our advertising offices. Please call the one nearest you for more information. A representative will be happy to help you.
Visit our website at www.versusadsales.com.

New York (212)-852-5100

Detroit (248) 594-0707

Chicago (312) 609-3300

Los Angeles (323) 954-2400
Please send all inquiries about the advertising with Versus Country to VersusCountryAdvertising@versus.com

Site specifications: Clickable images will be available- There will be a link to another page with the graphic attached in the email.

VersusCountry.com Online Creative Unit Specifications
Ad Type	Creative size:	Maximum file size/loops:
Leaderboard	728 X 90 pixels	20k max (standard) 30k max (Flash), 3 loops max, 15 seconds animation max
Skyscraper	160 X 600 pixels	20k max (standard) 30k max (Flash), 3 loops max, 15 seconds animation max
Billboard	300 X 250 pixels	20k max (standard) 30k max (Flash), 3 loops max, 15 seconds animation max
Pop-Up Windows	300 X 250 pixels	20k max (standard) 30k max (Flash), 3 loops max, 15 seconds animation max
Button	200x100 pixels	15k max (standard) No rich media accepted.

General Advertising Guidelines:

• Prior to submission, creative will be tested for stability across all browser platforms.
• Creative must be delivered 2 weeks in advance before flight begins.
• All creative is subject to approval by both the website and Comcast.
• No Cascading Style Sheets (CSS).
• Accepted File Formats: HTML, JavaScript, Macromedia Flash, Java, DHTML, GIF, JPG
• Please adhere to the File Size Specs when submitting creative.

Rich Media Guidelines

• Rich Media ads must adhere to File Size Specs for pageloading. Creative can expand to a maximum of 100K subsequent to the initial page load.
• Default creative (in GIF/JPEG format) must be submitted with all rich media files.
• Do not use HTML, BODY, and HEAD tags within the code.
• Any interactivity, including expandable banners and streaming audio/video, should be user-initiated, unless otherwise approved by the website.
• Flash Ads - Please follow click-through coding instructions for the appropriate adserver: Flash Coding Instructions for DoubleClick5.0

Third-Party Rich Media Guidelines

• Pre-approved technologies/third-party servers: Eyeblaster, Unicast, CommFlash, BlueStreak, Enliven, Dynamic Logic, Viewpoint, Dart/DoubleClickRich Media, Mediaplex.
• Other Third Party Rich Media technologies are accepted on a case by case basis.
• With some exceptions, Rich Media will be served by IFRAME tags. Creative submitted should be compatible for this ad tag format.
• Unless otherwise specified, the impression goals for Eyeblaster and Unicast are scheduled at a ratio of 3-to-1, impression to plays.
• Ad production cannot guarantee that click through data will be tracked for all of the Rich media technologies that are third-party served. • All third-party tags should be submitted with clear instructions regarding the implementation of click-tracking redirects and cache busting information.

Approved Rich Media Formats

• HTML
• FLASH
• Enliven
• Unicast
• Viewpoint

Approved Third Party Ad Servers

• Atlas DMT
• Doubleclick
• Mediaplex
• PGI
• Pointdexter
• X10 Approved Rich Media Third Party Servers
• Atlas DMT
• Bluestreak
• Doubleclick

Newsletter Sponsorship: Please send all inquiries about the Versus Country Newsletter toVersusCountryNewsletter@versus.com and a representative will get in contact with you or your organization.

Versus Description: VERSUS features the best field sports programming on television and is a destination for sports fans, athletes and sportsmen to find exclusive, competitive events that audiences can't find elsewhere. VERSUS, a wholly owned company of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is distributed via cable systems and satellite operators throughout the United States.